The Experience Pembrokeshire website was created by PLANED (Pembrokeshire Local Action Network for Enterprise and Development) to support and encourage the development of sustainable tourism. The emphasis and focus of Experience Pembrokeshire is on the natural and heritage assets of the County. It aims to:

Improve the availability of information about heritage and nature sites for recreational enjoyment
Improve access to a wider variety of sites of nature and heritage interest
Encourage the understanding and support for important habitats, species and conservation

Foster an appreciation of Pembrokeshire “through the seasons” and an enthusiasm for the environment in general.

Note: The original Experience Pembrokeshire website was developed as a web portal project in partnership with the Countryside Council for Wales (CCW), the Wildlife Trust of South and West Wales, the Dyfed Archaeological Trust, the National Trust, Pembrokeshire Coast National Park, Cadw, Pembrokeshire County Council and the Royal Commission on the Ancient and Historical Monuments of Wales.